Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

IAA joins hands with Laadli to take Media Awards for Gender Sensitivity across South Asia

18-April-2017
Font Size   16
IAA joins hands with Laadli to take Media Awards for Gender Sensitivity across South Asia

The International Advertising Association (IAA) is supporting the Laadli Media Awards for Gender Sensitivity to take their national awards across South Asia.

In its tenth year now, the South-Asia Laadli Media Awards for Gender Sensitivity 2015-16 is being organised in association with International Advertising Association (IAA). The event will be held at National Centre for Performing Arts, Mumbai, India on May 12, 2017.

The Laadli Media Awards for Gender Sensitivity is the only one of its kind in the world given exclusively for promoting gender sensitivity in the media. The awards are supported by UNFPA and this year, COLORS Viacom 18, one of the India’s fastest growing media and entertainment networks, is associated as the cause partner. 

Srinivasan K Swamy Senior Vice President IAA Global and Chairman, RK Swamy BBDO, said "The IAA India Chapter has had a long association with Laadli and the subject of gender sensitivity, so supporting their Media Awards in the South Asia region seemed a natural corollary. This not just showcases the IAA's keen interest in such activities, but also its ability to spread a good message across boundaries.”

Ramesh Narayan, Vice President, IAA said, “We are very happy to lend our support to this meaningful award. Our Chapters and Associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting one journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special  IAA Laadli South Asia  Media Award.

Dr. AL Sharada, CEO, Laadli, added, "The objective of The Laadli Media Awards is to draw the attention of the public to the positive efforts in the media with regard to gender sensitive reportage and provide a platform for showcasing such efforts. It does not focus on visible achievers but on media persons who are reporting from the field level - analysing laws, policies, programmes, events and incidents using a gender lens.  Every year entries are sought from all over India. More than 1500 entries are received each year from across the nation from print, electronic and web media. Around 80 awards are given under 13 languages across the country, in each of the rounds.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.