Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

'Hug a tree' initiative of Asianet News sets Guinness World Record

31-March-2017
Font Size   16
Share
'Hug a tree' initiative of Asianet News sets Guinness World Record

The ‘Ente Maram, Ente Jeevan’ (My Tree, My Life) initiative jointly organised in Kerala by Asianet News and the Jawaharlal Nehru Tropical Botanical Garden and Research Institute (JNTBGRI) has set a new Guinness World Record for the maximum people hugging trees simultaneously.

The event, held on March 21, on the JNTBGRI premises at Palode, saw 4,620 people hugging trees to mark International Day of Forests.

Governor P Sathasivam inaugurated the event by embracing a tree himself. Forest Minister K Raju, DGP Loknath Behara, District Panchayat President VK Madhu, MLAs DK Murali and KS Sabarinath, Asianet News Director Frank P Thomas, Asianet News Editor MG Radhakrishnan and ERAM Group Chairman Dr Siddeek Ahmed were present.

‘Ente Maram, Ente Jeevan’ broke the existing record of the largest tree hug set by Tata Chem DAV Public School, Mithapur, Gujarat, in December 2016, where 1,316 people had participated.

People from all walks of life poured into the sprawling bio-diversity rich premises of Jawaharlal Nehru Tropical Botanical Garden of India (JNTBGRI) to participate in the unique tree-hugging event and to set a new world record.

The crowds erupted in joy as the Guinness Book of World Record representative declared it a world record event of maximum people hugging trees simultaneously.



“The record to break was 1,316. Final number today is 4,620. A new world record has been set,” Rishi Nath, Adjudicator, Guinness World Records announced. He also handed over the official certificate to Frank P Thomas, Business Head, Asianet News.

Besides setting a new world record, the event organized by Asianet News in collaboration with JNTBGRI and partnered with ERAM Group on the International Day of Forests, stressed on the need for protecting the forests and environment. The participants took the pledge to conserve forests and protect trees. As a token of their resolve, they carried home saplings presented by the organizers.

Students of Al Iqbal College, Peringamala guided the participants into designated plots in the garden. Experts from the JNTBGRI were present at each plot to assist the representative of the Guinness Book of World Records.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking