Top Story


Home >> Industry Briefing >> Article

Hindustan Motors, Raaj Unocal Lubricants in strategic pact

Font Size   16
Hindustan Motors, Raaj Unocal Lubricants in strategic pact

Kolkata-based automobile major Hindustan Motors (HM) has signed an MoU with Raaj Unocal Lubricants (RULL) for the manufacture and marketing of co-branded oils exclusively for HM vehicles.

The companies entered into a three-year contract to manufacture co-branded products known as UNO HM Guardol (for diesel vehicles), UNO HM GAS-O-DUO+ (for all non-diesel vehicles) and UNO AMBI DSL+. While the first two products will be made available at all HM service centres across 13 states in India, UNO AMBI DSL+ will be available only in the replacement market. This association is aimed at maximising benefits to HM customers.

Speaking on the occasion, Uttam Bose, MD & CEO, Hindustan Motors said, “Lubricants and oils constitute the life and blood of all machines, particularly automobiles. The effective performance and longevity of our auto vehicles depend on the regular and proper use of these substances. However, the automotive domain is too well aware of the complaints about the quality of lubricants and oils. I am confident that Hindustan Motors’ tie-up with Raaj Unocal Lubricants will address this issue to a large extent.”

The tie-up will witness introduction of three genuine oil grades, which will be suitable for use in all diesel, petrol and CNG-run engines of HM vehicles.

Along with all these products, taxis drivers will get the opportunity to avail of special offers such as cash-back coupons, free check-ups and discounted labour cost at service centres.

The products have been jointly developed by the R&D and quality control departments of both HM and Raaj Unocal after a thorough market survey to understand the requirements and problems of customers. The cost of production and profit-margins of all the products have been kept minimal to transfer the advantage to end-users.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems