Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

HBO HD to showcase blockbuster premieres this festive reason

12-October-2016
Font Size   16
Share
HBO HD to showcase blockbuster premieres this festive reason

HBO HD is all set to celebrate the festive season with the premiere of two megahit movies – Mission: Impossible – Rogue Nation on October 15 at 9 pm and The Transporter Refueled on October 22 at 9 pm.

As the fifth instalment in the Mission: Impossible series the movie was the second highest-grossing sequel in the MI franchise. The movie directed by Christopher McQuarrie has Tom Cruise, Simon, Jeremy Renner and Ving Rhames reprising their roles from previous films. The plot has Ethan Hunt (Tom Cruise) and his teammates attempting to take down a secret international organization – Syndicate. This rogue counter-organization has ex IMF agents who plan to take down their former outfit.

To up the ante, HBO HD is giving fans an immersive experience to be a part of the exciting world of IMF agents through an engaging four-day national hunt to track down Ethan. MI enthusiasts will have to sign up to be a part of the #HuntforHunt contest on a special microsite. Participants will get an agent card with their details through this microsite wherein every day they will have to look for clues, which will self-destruct themselves in 30 minutes. These clues will be posted on the official social media channels like You Tube, Facebook, Instagram, Twitter/Microsite. To add to the excitement there will be GIF puzzles on Facebook to crack the code to go to the next level. The lucky winners stand a chance to win the newly launched iPhone7 and premium HBO merchandize.

Later in the month, The Transporter Refueled, the fourth film in the Transporter franchise will air on the channel. Written by Bill Collage, Adam Cooper and Luc Besson and directed Camille Delamarre, the movie features an all new cast with Ed Skrien replacing Jason Statham in the lead role of Frank Martin.  Leading a quiet and peaceful life with his father, Frank illegally gets hired by a femme fatale and her three sidekicks who force him to be the getaway driver for them. He gets entangled in this game of chess with the four women who are looking for revenge against a sinister Russian kingpin - Arkady Karasov.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016