Havmor Ice Cream begins nationwide hunt for 'The Coolest Summer Job'
Havmor Ice Cream is offering consumers a once-in-a-lifetime opportunity to be a part of the brand as ice cream tasters and creators. The offer for ‘The Coolest Summer Job’ includes the creation of a special position of five Chief Tasting Officers for all existing and soon-to-be-launched flavors and will use digital platforms in the selection process starting May 2, 2017 until May 20, 2017. Havmor is providing consumers the opportunity to create flavors that they wish to see on shelves across the country and in exchange, be a part of the ever-evolving Havmor flavor story.
Using a digital-first approach, the process will begin online, where applications will be invited through a special microsite: www.havmor.com/thecoolestsummerjob/ as well as through the brand’s social media platforms. The interview for the position includes submitting a two-minute video capturing one’s passion for ice cream and the understanding of the local palate. The brand will be using the official hashtag #TheCoolestSummerJob.
Talking about this industry-first opportunity for ice cream lovers, Ankit Chona, Managing Director, Havmor Ice Cream, said, “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavors. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers onto one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavors.”
The candidate will be a part of the core R&D team in the development process of new flavors. The selected aspirants will be provided a sneak peek into the ice cream manufacturing process, right from sourcing ingredients and technological know-how to the manufacturing process of pure milk ice creams at Havmor. An important part of the Chief Tasting Officer’s induction will also include Havmor’s 70+ years of in-depth knowledge on food tasting and ice cream manufacturing. A special mentorship program with renowned chefs on the significance of taste, texture, and flavor will also be part of ‘The Coolest Summer Job’ offer.
Commenting on the offer, Chaitanya Rele, VP – Head of Marketing, added, “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of unique taste buds in India and will have all the freedom to invent new flavors of their choice. These flavors will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”
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