IndustryBriefing Hathway adds 2 unique service categories under Hathway Special

Hathway adds 2 unique service categories under Hathway Special

Author | exchange4media News Service | Friday, Jun 16,2017 7:38 PM

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Hathway adds 2 unique service categories under Hathway Special

Hathway Digital has announced the introduction of Play My Play – an exclusive and first of its kind service on television featuring full length plays for Hathway’s theatre loving patrons and Hare Krsna focused on eternal well-being by bringing out the deep learnings associated with ISKCON.

Hare Krsna will be available initially only in Maharashtra, with a subsequent rollout across India. Available under the Hathway Special brand, Hathway Cable TV subscribers can view Hare Krsna and Play My Play at no cost for the first one month starting June 15, further to which a nominal price of Rs 40 for Play My Play and Rs 25 for Hare Krsna will be applicable on a monthly basis.

Play My Play will bring to Indian homes the leisure of watching over 350 of the best and never before seen plays produced and dramatized for Indian theatre. The 24x7 service will screen plays in English, Hindi, across a range of genres and will feature plays by renowned writers like Premchand, Rabindranath Tagore, Shakespere, Manto in addition to popular Bollywood writers like Piyush Mishra, D P Sinha, Danish Iqbal, Badal Sarkar, and more. Khidki, Perfect Wedding, RoopAroop, Aik Machine Kabadi Ki, Aurangzeb, and Gang of Girls are a few plays available on Play My Play.

Hare Krsna, on the other hand, will cater to the spiritually inclined and focus on transformation and well being of its followers. This service will feature International music festivals, documentaries, human interest stories on how ISKCON has transformed lives, the most vivid and assorted Rath-Yatras from around the world, complete recitals of the Bhagavad Gita, lessons on satvik cooking, Kirtans, etc. It will also have a special section dedicated to kids with animated stories on Lord Krsna.

Speaking of the success of Hathway Special and the addition on the two new services, TS Panesar, CEO – Hathway Video Business said, “The unbound success and continued positive response we have been receiving for Hathway Special reiterates the fact that we are living up to our promise of delivering unique and unparalleled Value Added Service for our customers. With the launch of Play My Play and Hare Krsna, we will be adding two new categories of services under the Hathway Special brand for the benefit and convenience of our subscribers. There is a lot of unique and diverse content available which also has a huge appeal independently and making this available for our subscriber first is our priority. We will continue to expand our service categories for the benefit of our subscribers.”

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