Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Hathway adds 2 unique service categories under Hathway Special

16-June-2017
Font Size   16
Share
Hathway adds 2 unique service categories under Hathway Special

Hathway Digital has announced the introduction of Play My Play – an exclusive and first of its kind service on television featuring full length plays for Hathway’s theatre loving patrons and Hare Krsna focused on eternal well-being by bringing out the deep learnings associated with ISKCON.

Hare Krsna will be available initially only in Maharashtra, with a subsequent rollout across India. Available under the Hathway Special brand, Hathway Cable TV subscribers can view Hare Krsna and Play My Play at no cost for the first one month starting June 15, further to which a nominal price of Rs 40 for Play My Play and Rs 25 for Hare Krsna will be applicable on a monthly basis.

Play My Play will bring to Indian homes the leisure of watching over 350 of the best and never before seen plays produced and dramatized for Indian theatre. The 24x7 service will screen plays in English, Hindi, across a range of genres and will feature plays by renowned writers like Premchand, Rabindranath Tagore, Shakespere, Manto in addition to popular Bollywood writers like Piyush Mishra, D P Sinha, Danish Iqbal, Badal Sarkar, and more. Khidki, Perfect Wedding, RoopAroop, Aik Machine Kabadi Ki, Aurangzeb, and Gang of Girls are a few plays available on Play My Play.

Hare Krsna, on the other hand, will cater to the spiritually inclined and focus on transformation and well being of its followers. This service will feature International music festivals, documentaries, human interest stories on how ISKCON has transformed lives, the most vivid and assorted Rath-Yatras from around the world, complete recitals of the Bhagavad Gita, lessons on satvik cooking, Kirtans, etc. It will also have a special section dedicated to kids with animated stories on Lord Krsna.

Speaking of the success of Hathway Special and the addition on the two new services, TS Panesar, CEO – Hathway Video Business said, “The unbound success and continued positive response we have been receiving for Hathway Special reiterates the fact that we are living up to our promise of delivering unique and unparalleled Value Added Service for our customers. With the launch of Play My Play and Hare Krsna, we will be adding two new categories of services under the Hathway Special brand for the benefit and convenience of our subscribers. There is a lot of unique and diverse content available which also has a huge appeal independently and making this available for our subscriber first is our priority. We will continue to expand our service categories for the benefit of our subscribers.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by