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IndustryBriefing Guvera brings the 'Best of Mumbai Indians' through exclusive content

Guvera brings the 'Best of Mumbai Indians' through exclusive content

Author | exchange4media News Service | Tuesday, May 10,2016 12:14 PM

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Guvera brings the 'Best of Mumbai Indians' through exclusive content

Guvera, the Mumbai Indians’ official music streaming partner, will offer exclusive content on Mumbai Indians’ superstars and their music preferences in ‘Best of Mumbai Indians’.

Ananya Amin, Chief Commercial Officer - India & Middle East, Guvera said, “As official music streaming partners of the Mumbai Indians, we are really excited to bring to consumers some exclusive content on what goes on ‘behind-the-scenes’ with MI’s star players. Members can gain access to the players’ personalised playlists based on various moods and moments through the Guvera app. With this, we are aiming to bring to music fans some unique insights into the key role that music plays when it comes to cricket and entertainment. Mumbai Indians is a brand that strongly focuses on sportsmanship, and is heavy on the extravaganza element, and Guvera resonates strongly with them. Our association with the Mumbai Indians goes beyond the boundaries of cricket and sheds light on the entertainment aspect in a large way. In the coming days, Guvera will also be releasing more such exclusive player content which will continue to bring fans closer to their favorite cricket heroes.”

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