GRT Group has appointed JWT Chennai as communication partner for its jewellery business. This win is a consolidation for JWT Chennai, which also handles the Group’s hotels business.
While the win was not preceded by a multi-agency pitch, industry sources informed that GRT wanted a communication partner who had a pan India presence and a good understanding of the jewellery consumer. Green Slate is the incumbent agency.
Commenting on the win, ML Raghavan, Vice-President & General Manager, JWT Chennai, said, “We will start our work on communication for the Uttar Pradesh and Karnataka markets. There will be a lot of consumer understanding exercises and we will be working on special projects.”
For the record, JWT Chennai’s client portfolio includes MRF, Univercell, GRT Hotels, Tamilnadu Mercantile Bank, TI Cycles, Dalmia Cements, and Renuka Builders, among others.