Grey Parrot Integrated recently delivered multiple-layered solutions for one of the marquee brands of Godfrey Phillips India Limited (GPIL) “Pan Vilas”, in one of their most important markets in Ahmedabad. Pan Vilas is one of the largest Indian brands in the chewing category.
Grey Parrot Integrated strategy team decided to mark areas with respective marketing challenges. This was followed by a market visit that led to a unique solution. As part of the solution, they came up with an idea to deliver IMPACT, RECALL and REACH depending upon the area divide.
They selected the areas that required impact and delivered full LED billboard. They identified the market that required recall and implemented innovative LED application and then the sustenance market that just needed the presence, thereby delivering the overall objective. The collaboration resulted in creation of the first ever sequential innovative displays that were appreciated by the consumers and the industry.
Grey Parrot Integrated is a one-and-a-half year old agency that specialises in OOH, Experiential and Digital. It has its head office in Mumbai and three branch offices supported by 13 satellite offices.