Top Story


Home >> Industry Briefing >> Article

Gillette Guard & Amar Ujala launch grooming campaign for youth of UP

Font Size   16
Gillette Guard & Amar Ujala launch grooming campaign for youth of UP

Gillette Guard & Amar Ujala have joined hands to create an initiative for the youth of Uttar Pradesh, giving them the knowledge on personality development and also, on how to grab the right kind of career opportunity.

The initiative, aptly named as Gillette Guard ‘Safalta Apni Muthhi Mein’ is being supported by Amar Ujala – both in media and on-ground activation. As a part of the activity, a Career and Grooming workshop is being conducted by an expert in 500+ colleges, spread across 43 districts. The expert session is aimed at making the students learn about career planning, CV writing, job interview preparations and most importantly, how to be well-groomed & career-ready in life.

In each college, there will be a Job Test for the 3rd Year students, who will face a question round + group discussion round. The best student of the college will be short-listed for a Grand Finale Contest. In the grand finale, 10 best candidates will be chosen for a suitable employment in a nationally reputed organization.

A special Gillette Guard ‘Shave for Success’ Zone has been created in each college for students to adopt self-shaving with Gillette Guard, which doesn’t give any nicks and cuts compared to ordinary blades. Students are coming across as more confident with the clean-shaven look, which helps set them up for success in life.

Raj Kumar Rao, the National Award Winning film actor, while sharing his views on this initiative has said, “Clean-shaven look helps to create a positive first impression, which in turn, boosts confidence. Also, self-grooming is a constant process, which is very important to face any kind of challenges in life.”

Rajeev Sathyesh, Country Marketing Manager, Gillette India stated, “Gillette’s brand purpose is to help men make a difference in their world. A clean-shaven well-groomed look goes a long way in building an individual’s self-esteem and confidence. Looking well-groomed and presentable also sets one apart from other individuals and helps create a good first impression in most of the important occasions in life. To address the grooming needs of young individuals and to make them aware of potential career opportunities, we have partnered with Amar Ujala through the Gillette Guard ‘Safalta Apni Muthhi Mein’ program. We are extremely happy to see the response that we have received so far and are certain that going forward, this campaign will enable millions of young minds achieve their desired goals in life.”

Anuttam Sen, Business Head – Integrated Marketing Solutions, Amar Ujala has described this initiative as a major milestone for any youth-connect program in North India. He said, “This initiative is impacting the lives of thousands of young aspiring students in a positive way and it is truly visible from the overwhelming number of appreciation letters, sent by college authorities and teachers.”

Gillette Guard ‘Safalta Apni Muthhi Mein’ supported by Amar Ujala is a 360-degree integrated initiative with On-ground Events, Print Media Campaign, Outdoor Promotions, PR Articles, Celebrity Interface, Dedicated IVR & Web platforms, Social Media Connect and more. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...