GenY Medium (GenY), a digital marketing company engaged in the business of enhancing brand perceptions in the online space with the use of technology and analytics, has has recorded a growth of 300 per cent and added 15 new key clients to its portfolio in financial year 2015-16. Since its inception in 2012, GenY has been growing at 100 per cent CAGR year on year.
During the year, the agency expanded its portfolio in high growth verticals of Healthcare, Lifestyle,Entertainment, B2B Marketing and Startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys,MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore & New Delhi and doubled itsemployee strength to over 90 in the past year.
Yashwant Kumar, CEO, GenY Medium said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY.”