Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Game of Thrones official merchandise now in stores

14-July-2017
Font Size   16
Game of Thrones official merchandise now in stores


With the most awaited season 7 around, HBO and Game of Thrones have launched the official licensed merchandise range in India through their brand licensing partner - Black White Orange Brands.



 



Black White Orange has exclusive licensing and merchandising rights for the India market and have partnered with retail and online stores like Redwolf, Myntra and The Entertainment Store to launch an array of products including apparel for men and women, badges, tote bags, coasters, figurines, shot glasses and posters. 



 







   

  





The products feature the essence of the show which include House Stark, House Targaryen, Sigils, House Lannister, Arya Stark, Daenerys Targaryen, Jon Snow and more.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.