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IndustryBriefing Gaana crosses 50 million milestone

Gaana crosses 50 million milestone

Author | exchange4media News Service | Friday, Dec 23,2016 6:29 PM

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Gaana crosses 50 million milestone

Popular music app Gaana announced that it has crossed 50 million app downloads since it was launched 4 years ago. Gaana is now the biggest music and content streaming service in India and is credited with re-inventing the music industry by replacing low-quality online music with a monthly subscription service with unlimited downloads and listings of over 10 million songs.

Gaana has added innovative features in the recent past, which include original content programming with top celebrities (the likes of Asha Bhonsle, Shankar Mahadevan, Ashish Vidyarthi), India’s first facebook messenger Music Bot, local music integration, localisation of the app in 9 languages, mobile wallet integrations, music recommendation engine, and seamless playability even at 2G speed, which has helped enhance consumer experience, thus driving positive word-of-mouth to draw millennial users to its base.

The app also features its own content and famous Radio Mirchi shows across geographies. With its monthly streaming crossing 1.5 billion, Gaana is well on its way of realizing its dream ‘Har Dil Mein Hai Gaana’.

Prashan Agarwal, COO, Gaana, said, “It’s a proud moment for all of us at Gaana; not many home-grown brands have achieved this milestone. As an industry leader, we shall continue to innovate and deliver the best consumer experience to our users. With our focus on regional languages, we shall continue to make efforts in our services, which are available to all Indian audiences across different geographies in India and abroad.”

To celebrate this occasion, Gaana has also launched a promotion wherein participants can engage with the brand by recording a video while singing its much-loved jingle “Bas Bajne chahiye gaana” to win phones during the celebration period this entire month.

Gaana has more than 35 million registered users, 75% of whom are less than 35 years old, 82% prefer to use their mobiles to access their favorite music, and 45% users are from non-tier 1 cities. Gaana as a brand will continue to focus on the domestic market. With 9 regional languages, the brand has already extended its service to millions of Indians who can't read or write English.

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