Gaana, India's largest music broadcasting business, is now available to consumers in 9 Indian languages, making the app more accessible to audiences outside Tier 1 cities. Gaana will now be accessible in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Punjabi, and Bhojpuri.
Gaana already allows its users to filter music based on their language preference, but the app interface was made available in only English until now. With this update, new users will be prompted to select their preferred languages, while existing users can change their language preferences by going to Settings. The feature is now live on Android and will be deployed to iPhone users soon.
Prashan Agarwal, COO, Gaana, said, “Gaana's mission has always been to bring the best music experience to all of India. Gaana reaches over 25 million consumers, but is now finally usable to hundreds of millions of Indians who can't read English. This is one of the multiple initiatives by us to provide value to all Indians, across India and the world.”
A report earlier this week in The Economic Times highlighted the growing importance of regional language applications in India, estimating that regional content apps will be a $1 billion market by 2020. It has also been a focus point of PM Modi's ‘Digital India’ campaign that products be built keeping native Indian languages in mind.