Future Media, the retail media arm of Future Group has partnered with three leading banks, namely UCO Bank, Dena Bank and Corporation Bank at regional levels through a flagship initiative Sabse Saste 5 Din.
Sabse Saste 5 Din offers five most economic days of shopping to its consumers from January 25 to 29, for quite some time now.
Through this partnership, each of the banks gets branding visibility across the stores in their respective markets. UCO Bank is the banking partner for Maharashtra and Madhya Pradesh, Dena Bank for Gujarat and Rajasthan and Corporation Bank for Karnataka.
After its success with Sabse Saste 5 Din in 2010, Future Media has been tying up with various partners for a variety of Future Group’s properties. However, for the first time, Future Media has broken down the partnership at a regional level.
“For the first time, we have opened up the sponsorship at a regional level, thereby enabling banks to partner us in markets crucial to them. In addition to the branding and customer interaction, these banks will also get presence across Big Bazaar’s ATL & BTL promotions,” said Sandip Tarkas, CEO, Future Media.
As per Big Bazaar’s estimate, every year more than 10 million customers across India shop in 200 Big Bazaar, Food Bazaar & Fashion@Big Bazaar stores spread over 89 cities during the Sabse Saste 5 Din period.