Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Firstpost bags RedInk Award for Marathwada drought coverage

13-June-2017
Font Size   16
Share
Firstpost bags RedInk Award for Marathwada drought coverage

Firstpostbags the RedInk Award for its coverage on the acute drought conditions in Maharashtra’s Marathwada district. The platform covered the issue in an engaging and eye-opening 13-part series.

The RedInk Awards recognize excellence in journalism and promote best practices in the field. With over 15,000 entries across different categories, the Firstpost team emerged as the winner under the 'Environment - Print' category.

The extensive coverage and in-depth analysis of the issue was carried out by Firstpost journalists Sanjay Sawant, TusharDhara, NeeradPandharipande and ShraddhaGhatge.It was just last month that Firstpost’s journalist BindishaSarang won the Citi Journalistic Excellence Award 2017. The RedInk Award further stands testament to the highly-skilled journalists on the platform.

The 13-part series gave a comprehensive view of the subject to the readers, right from the causes of the crisis to steps towards mitigation, solutions and the laws pertaining to the issue. The series captured the crisis for a period of one year when rainfall was scarce in the state. The pieces brought the issue, often neglected, to the front and centre and highlighted the absolute helplessness of the farmers in Maharashtra.

Commenting on the occasion, B.V.Rao, Firstpost – Editor, said, “Maharashtra’s Marathwada drought coverage by Firstpost captured the nuances and the core pressing issue that plagues our state. It was a conscious effort to highlight the plight of the farmers relying on the weather conditions and create awareness among people. The drought is a reality and tends to take a backseat in the mainstream media, but through insightful analysis and reporting by the Firstpost journalists, we have been successful in bringing the matter to the fore.”

Tags

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands