Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

FEN Learning selects TO THE NEW to support its technology overhaul

03-May-2016
Font Size   16
FEN Learning selects TO THE NEW to support its technology overhaul

Online family and teacher community, FEN Learning has selected TO THE NEW to support its technology revamp plan across its entire business.

Primarily, TO THE NEW will help FEN Learning in revamping and migrating its web properties to a new CMS platform with an aim to provide engaging experience to its users and improve efficiency in content management. In addition, TO THE NEW will also provide social media marketing and content amplification services to support FEN’s long term marketing strategy.

Abhi Arya, President of FEN Learning said, “We compared a range of technology companies but TO THE NEW stood out for its in-depth experience in CMS ecosystem, technology upgradation and building business critical applications. Their expertisewill help us rebuild a scalable and flexible infrastructure to support our future vision and deliver unparalleled customer experience.”                           

Deepak Mittal, CEO, TO THE NEW said, “We are delighted to have been selected by FEN Learning to work on this crucial initiative. In this fast paced digital world, online businesses need Agile operations to stay competitive and ahead of the curve. We are confident that we will be able to drive value for FEN Learning through our strong understanding of technology and digital marketing. We look forward to deliver our best to FEN Learning.” 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...