Fastrack has launched a new collection, Get Fresh, complemented with an edgy digital film that seeks to make the unconventional the convention and the unorthodox more trendy and chic. Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions.
Following their tradition of being unapologetic, this teaser is outlandish, audacious and will make a whole lot of people squirm. Set against a backdrop of quirky colours, the teaser is full of edgy and bold hues, just like the frames. With everything happening all at once, two young lovers do the unpredictable and cause a sensual explosion.
The frames from the Get Fresh collection are in the same vein as the teaser and boast of edgy shapes with a contrast of solid and crystal colours. With bright and vibrant colours, the frames are made of light transparent plastics to create a barely there look for you.
Speaking on the collaboration of Titan Eyeplus and Fastrack, Kartiki Karihaloo, Marketing Manager, Titan Eyeplus said, “Titan Eyeplus has always been at the forefront when it comes to providing the best of eyewear designs of supreme quality to its diverse customers. We have frames styled and designed based on our customer’s need for work, fashion or sports. For the youth we have Fastrack frames which have been developed keeping in mind their need to keep up with current trends and who are on the lookout for great deals. We are glad to present the Fastrack Frames Get Fresh collection. The new collection is filled with modern and eclectic silhouettes in a vivid colour palette…there is something for everyone to get framed with. It is an exciting time for both the brands.”
Ayushman Chiranewala, Head of Marketing, Fastrack said, “Fastrack being a young brand has always tried to be the candid voice for the millennial generation. With a brazen outlook, the brand has always stayed true to being unapologetic and bold in its communication. The new 'Get Fresh' campaign for the Fastrack frames collection is testament to the brazen nature of the brand. Our core audience who are between the ages of 18–25 years, like to live their lives on their own accord, and we at Fastrack celebrate this individuality through our campaigns.”
Agency: 22feet Tribal Worldwide
Script Writer: Deepak Nambiar and Ajit Deshpande
Photographer: Aniruddha Das
Art Direction: Janardhan Nataraj, Smitha Alva
Account Manager: Yash Singh Dabi
Account Director: Ramraaj Raghunathan
Creative: Suhasa Dutta and Nischal Masand
Production (Video): CATNIP
Director: Reema Sengupta
Producer: Kunal Punjabi
Cinematographer: Premal Raval
Production (Campaign Stills): Mubina Vaziralli Productions
Producer: Zain Vaziralli
Assistant Producer: Manan Trivedi