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IndustryBriefing Fashion101 reaches 10 lakh+ readership three months since inception

Fashion101 reaches 10 lakh+ readership three months since inception

Author | exchange4media News Service | Wednesday, Aug 05,2015 11:27 AM

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Fashion101 reaches 10 lakh+ readership three months since inception

Fashion101.in, the multilingual fashion website by DB Digital, the digital arm of the Dainik Bhaskar Group has reached ten lakh+ readership since its inception, three months ago in March.

The website was created in order to bridge the gap between fashion and its practical application for those interested in the latest trends.

Commenting on reaching this landmark, Aekta Kapoor, Editor, Fashion101.in, said, "Style is not only for film-stars, runway showstoppers and luxury shoppers. Style is who you are and what you project to the world. Our readers are our heroes and, keeping their needs in mind, we create user-centric content about fashion that inspires us all. Today, as we reach the ten lakh mark, we thank all our readers for reading and accepting us with all their hearts. We’re out to make India fashionable."

Aside from the record readership, Fashion101 also managed to get onboard the top fashion designers as panellists and advisors. Renowned names like Ritu Kumar, Neeta Lulla, Varun Bahl, Anju Modi, Rocky S, Nachiket Barve, Manish Malhotra, Gaurav Gupta, Nikhil Thampi, Ashima Leena, Payal Jain, Ridhi Mehra, Sonaakshi Raaj and award-winning jewellery artist Eina Ahluwalia are associated with Fashion101.

The website has banked on its social media presence and regular contests to build strong connect with its readers. Fashion101’s recently concluded contests include Shopaholic, Look of the Day and Best of F101, all of which saw sizeable response and participation from readers. Available in English, Hindi and Gujarati, the website has a growing presence across metros and tier-II cities.

Kunaal Bhardwaj, Marketing Head, DB Digital, commented, "We were always very confident about our content. The depth and the quality are almost a benchmark in the industry. But here the challenge was not to get the reader to the site, but to keep her there long enough so that she finds herself immersed in the content, the sections and the topics, etc. Tweaking an old saying, ‘Tell them, they might forget. Show them, they might remember, but involve them and they will always remember’, we kept the readers' engagement at the forefront of our marketing strategy. We are overwhelmed with the kind of response we have witnessed in the past few months and look forward to continue this endeavour of bringing out the best to the readers and stand out as the ultimate fashion hub."

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