Event Capital, the Live Intellectual Property arm of Laqshya Media Group has roped in Swaroop Banerjee, IP Director at Tribe Asia, as its CEO. Banerjee’s mandate at Event Capital involves expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focussed live and digital content creations.
Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Banerjee will help Event Capital to become a comprehensive live and digital intellectual property destination. Deepak Choudhary, Co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.
With over 13 years of experience, Banerjee started his journey with Wizcraft special projects, brand solutions at MTV Asia, his ability to co-create and successfully merge branded content with broadcast platforms saw his move to the Star World & Star Movies team and finally his calling for creating IP content took him to Viacom 18’s live initiative, INS, where he was Director for Youth and English Entertainment which rolled out a series of larger than life IPs like Vh1 Supersonic, MTV Xtreme and EMERGE.
He also co-founded the Windmill Festival along with Tribe Asia which is now India’s First International Children’s Festival and has consulted as a Festival Director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai) and is currently curating and touring with Bajaj Auto on their motorsport initiative Pulsar Festival of Speed.
“Swaroop's unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade & Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Choudhary.
“When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment” said Alok Jalan, Managing Director, Laqshya Media Group.
Commenting on his new role, Banerjee said, “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle.”