Nivesh India, a 12-cities outreach programme to create awareness about equity investment to passive and novice investors is set to launch on ET NOW. The channel has joined hands with India’s leading stock exchange, NSE to its viewers get rid of what is a dilemma for most, ‘Investments’. Common people are usually hounded by the thoughts of where to invest? How to invest? What are mutual funds? etc. Being the leader, ET NOW has taken the onus to correct this malady.
NSE and ET NOW will travel to 12 cities - are Bangalore, Indore, Jaipur, Cochin, Lucknow, Coimbatore, Nagpur, Surat, Vizag, Patna, Bhubaneswar and Siliguri - and speak to close to 1000 people across 19 on-ground forums and educate them to invest in equity markets and showcase how beneficial it is for their future.
The idea is to educate and encourage non-investors to invest in equity through the SIP and ETF route and be a part of the Indian growth story.
Nikunj Dalmia, Chief Editor - Financial markets, will front the entire initiative, talking to people across the nation by travelling to their cities. Along with him, in every city, the channel will get successful investors from every city talk to the people and clarify their doubts and remove their apprehensions on investing in equity markets. Not just on-ground, the entire initiative right from its launch to culmination will be integrated editorially into the content where anchors talk about and promote it on air urging viewers to be a part of the program in every city.
Talking about the initiative Mr. M K Anand, MD & CEO, Times Network, said, “We, in India, are culturally and financially still caught in an agrarian mindset. Most of our wealth still goes into real estate and gold and stays locked yielding less than inflationary returns. What is needed is a mindset change which is a communication job and education task, a mission that a media group of our stature is most suited to do. ET Now will take on the daunting task of clarifying and simplifying stock market to Indian investors. Under SEBI’s guidance and with NSE as our partner, we are certain that what we are starting here will snowball into the largest investor education drive in the world. We look forward to contributing to build a stronger India.”
Mr. U K Sinha, Chairman, SEBI flagged off the event at NSE. While speaking on the occasion he said, “I want to compliment NSE and ET Now for jointly working out this strategy on investor relations. Such initiative can reach out to millions of people across the country”. He has also welcomed the EPFO investment in Indian stock market and said that other pension funds might also come in due course.
Participating in the program Ms. Chitra Ramkrishna, MD & CEO, NSE said, “As part of NSE LIFE (Learning Initiatives for Financial Empowerment), our tie ups spread to 5 state boards, the CBSE board and 17 universities etc across India. Nivesh India, in partnership with ET NOW, is another step in that direction. Something unique about this programme is that we have tried to reach tier 2 and tier 3 cities this time. With 19 programmes in these 12 cities, we wish to cover multiple language platforms and wider geographies.” She further said that such initiatives help to resolve lot of doubts and questions that an ordinary person has about capital markets.
At present around 2% of the population are registered in the regulated exchange traded market. Growth of this market will minimize chances of people losing money to unauthorized mechanisms. As per SEBI, during the last 2 years 2025 cases were registered under section 11B of SEBI Act related to unauthorized money collection. In 2014-15, the number of such cases registered was 670.
The Nivesh India initiative is expected to cover various issues like managing ones wealth, dealing with saving and financial planning. This will also talk about various financial instruments, returns comparison of investing in different assets, among others. Each such outreach camp will be supported by on-ground promotion, newspaper inserts and pre-event promotion on television. These promos will play out at high frequency before every camp.