Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

ESPNcricinfo launches four digital video series for the T20 World Cup

21-March-2016
Font Size   16
Share
ESPNcricinfo launches four digital video series for the T20 World Cup

ESPNcricinfo has added to the cricket fervor this World T20 with four flagship digital video series. Providing comprehensive coverage of the global sporting event, ESPNcricinfo has introduced ‘Match Day’, ‘On the Road’, ‘Polite Enquiries’, and ‘Two Men Out’.

Aired on ESPNcricinfo, SONY ESPN, SONY ESPNHD and the ESPNcricinfo mobile application, ‘Match Day’will feature some of the most respected voices in cricket such as Ian Chappell and MahelaJayawardenepresentingmatch analysis with a unique perspective on the action. The programme will be backed by insights into the successes, failures and key moments of the tournament.

Speaking about ESPNcricinfo’s continuing focus to develop and deliver novel content for enhanced fan experiences across digital and television, Sambit Bal, Editor-in-chief at ESPNcricinfo, India and South Asia, said, “ESPNcricinfo Match Day brings to television all the values of the world’s premier digital cricket destination: credible voices, strong opinions, sharp insights,savvy with numbers, and the strengths of a global network.Ian Chappell, AjitAgarkar and Sanjay Manjrekar are familiar names on ESPNcricinfo, andwe are hugely excited about the television debut of MahelaJayawardene, a World T20-winning playerand a legend of the game.If we are to make only one promise, it will be this: our analysts will be calling it as they see it.”

Ramesh Kumar, Vice President, Head of ESPN India and South Asia, said,“In our endeavor to serve our cricketfans anytime, anywhere, ESPNcricinfo Match Day program during World T20 brings the best of ESPNcricinfo insights and analysis for every match on ESPNcricinfo digital media platforms globally. In India fans can also experience the program on SONY ESPN. The program is a perfect example of the multi-platform way that we are growing ESPNcricinfo, and highlights the value that is being unlocked for fans by our recent SONY ESPN agreement.”

Below is the ‘Match Day’ schedule:

Following ‘Match Day’ fans can discover the sights and sounds of India with Melinda Farell with ‘ESPNcricinfoOn The Road’ as she travels across the country on a cricketing pilgrimage. A travel and features video series, it provides fans a window to the World T20 tournament throughmulti-media content, social media integration and user generated content. The ESPNcricinfoOn The Road microsite (link) will deliverof a mix of daily and weekly content that will be amplified on social media platforms includingFacebook, Google+, Twitter, Vine, Instagram and YouTube. Not just that, the series will include a call to action for user- generated content through #ontheroad and #fandugout.

‘Polite enquiries’ is an interactive platform for fans, with cricket writer Jarrod Kimber and an ESPNcricinfo staffer answer fan questions on Twitter. Through five episodes of light-hearted conversation, fans can send in any subject or question about cricket they may want answered.

‘Two men out’ will offer a quirky, yet incisive, take on recent events in the game by Kimber and popular British comedian Andy Zaltzman. Thefive-episode series will add a dash of humor to the TSexperience, thus augmenting fan engagement.

The video set rolling on the website from March 15 and continue all through the World T20.

Tags

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

The US FCC is expected to vote on December 14 to scrap the landmark net neutrality rules championed by former US President Barack Obama in 2015

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content