Writer: exchange4media News Service - Wednesday, Oct 24,2012 3:02 AM

ESPNcricinfo, Affle join hands for rich media advertising

ESPNcricinfo, Affle join hands for rich media advertising

Affle has announced an agreement with ESPNcricinfo for rich media advertising in India. As part of the agreement, Affle’s recently launched rich media ad network, ‘Ripple’, will power some of the leading digital cricket destination’s rich media advertising. The two companies will also work together to create customised digital media solutions for leading brands and agencies on ESPNcricinfo.

Commenting on the agreement, Anuj Kumar, Co-founder & CEO, Affle, said, “In a short span, our rich media ad platform ‘Ripple’ has received overwhelming acceptance from top publishers and advertisers due to the significant technology innovations we have built. This collaboration with ESPNcricinfo is very special for us as it helps us deliver engaging ad experiences to passionate cricket fans who throng to ESPNcricinfo daily to engage with its hugely popular and relevant content.”

Ramesh Kumar, Head of ESPNcricinfo and Digital Media, India, added here, “Through our popular mobile site as well as applications on phones and tablets, ESPN already connects more than any other digital brand with cricket fans on the move. Working with Affle, we’ll add to that by creating new, meaningful and premium ways for brands to connect with those fans alongside ESPNcricinfo’s industry-leading cricket content.”

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