Eros International’s web entertainment portal ErosNow has declared an exclusive deal with one of Pakistan’s leading television and digital content companies, Hum TV which will bring some of the best TV content to ErosNow’s registered users.
Rishika Lulla Singh, CEO, ErosNow said, “We are extremely happy to introduce Pakistan’s popular soaps to a new digital generation of South Asians globally and add to our roster of content. The partnership with a leading channel like HUM will give our subscribers an opportunity to view the much sought after and varied Pakistani content.”
Viewers signed in to the ErosNow web portal will have access to Hum TV’s entire library including popular shows like Zindagi Gulzar Hai, Humsafar and Dastaan. Viewers in India will also have the exclusive opportunity to view content 48 hours prior to its telecast on any other platform.
Sultana Siddiqui, President, Hum Network Limited, added, “We at HUM, are delighted to partner with ErosNow, a leading global digital entertainment provider. This association enables us in reaching out and providing some of our best Pakistani content to millions of keen internet users across the globe.”
This addition to ErosNow’s content will expand the on-demand entertainment portal’s offerings past Bollywood movies and their section of television content syndicated from major TV studios besides music and audio tracks.