As part of Effie’s global expansion, the Effie Asia-Pacific programme has been launched in partnership with the Confederation of Asian Advertising Agencies Association (C4As). This was announced by Mary Lee Keane, President, Effie Worldwide.
With the addition of the regional Asia-Pacific Effie programme, Effie Worldwide’s international network now expands to 40 national programmes and four regional programmes.
“Given rate of changes in media, technology, consumer behaviour, and even business models, there's never been a more demanding or exciting time to be focused on delivering effectiveness in marketing,” said Carl Johnson, Chairman of the Board of Directors, Effie Worldwide and Co-Founder of Anomaly. “The C4As is the ideal partner to make global marketers better and stronger through Effie APAC.”
The Effie APAC programme, organised by the C4As and managed by Tenasia Group, will recognise effective work that has run in the Asia-Pacific region. Finalists and winners in all Effie programmes in the Asia-Pacific region will be included in the Effie Effectiveness Index, which identifies and ranks the marketing communication industry’s most effective agencies, marketers and brands by analysing finalist and winner data from worldwide Effie competitions.
Anthony Kang, Chair of C4As said, “The Effie Awards is the world’s most established and recognised award competition for marketing effectiveness, and we are certainly delighted to partner Effie Worldwide in organising the Asia-Pacific programme.