Ecosys OOH has won the outdoor mandate for the launch of Colors Marathi’s upcoming television show ‘Tujhya VachunKarmena’, produced by Ruchi Films, for Mumbai and rest of Maharashtra.
Premiering today, every Monday to Saturday at 9 .00 pm, the show is a light hearted romantic comedy chronicling the love story of Siddharth and Radha, children of two business partners who are also great friends.
According to the press release, Ecosys OOH had the media task of reaching the Marathi speaking households in the heavily cosmopolitan Mumbai and rest of Maharashtra. The agency applied its state of the art digital planning tool Systemapit & IMRB Traffic Data to arrive at ethnicity based media plans amplified on heat maps resulting in a robust campaign on ground.
A media mix comprising of impactful billboards, bus shelters , bus panels and station branding was taken in Marathi dominated areas.
Commenting on outcome of the campaign Sujit Banerjee, CEO, Ecosys OOH opined, "We are thrilled to be partnering Colors Marathi. Gone are the days when out of home media planning was based on gut feel and guess estimates. Technology is changing the way OOH was used to be planned and bought. We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences.”