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IndustryBriefing Ecosys OOH rolls out outdoor campaign for Snickers in Bengaluru, Pune

Ecosys OOH rolls out outdoor campaign for Snickers in Bengaluru, Pune

Author | exchange4media News Service | Monday, Aug 01,2016 5:09 PM

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Ecosys OOH rolls out outdoor campaign for Snickers in Bengaluru, Pune

Ecosys OOH recently executed an outdoor campaign for Snickers, an offering from Mars Chocolates.

Tagged as ‘Hungry?Grab a SNICKERS!’, this campaign was targeted to the general populace to pick their favourite chocolate bar for an instant satiation of the hunger pangs.

The agency used invoked its state of the art digital planning tool, Systemapit, to  identify media options on bottlenecks by layering proprietary traffic count  data on to the clusters of locations where the propensity of the TG to be present is the highest hence reaching out a larger audience  with more viewing time.

High impact billboards were used to have a suave presence to create high recall and with the help of bus shelters, the campaign got a healthy spread and frequency across the city.

Commenting on the outcome of the campaign, Varun Kandhari, Senior Brand Manager, Mars Chocolates commented, “We are glad to have partnered with Ecosys OOH with this campaign. Their superior understanding of the market helpedus to get the right coverage and reach the right TG at an optimal cost.”

Commenting on outcome of the campaign, Sujit Banerjee, CEO, Ecosys OOH opined, "We are thrilled to be partnering Mars Chocolate. EcosysOOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out is helping us to get associated with prestige brands like Mars Chocolates.”

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