Myntra recently unleashed an out of home advertising across six cities of the country featuring actors Prateik Babbar and Ira Dubey for the ‘Try on Delivery’ proposition for Myntra. The fashion aggregator has once again romped in the services of Ecosys OOH.
The core value proposition of the campaign was ‘SHOP what you Like, TRY where you like, and PAY only if you like the product’ there by inducing trial with the benefit of instant return in case of dislike of the product.
Ecosys OOH yet again took up responsibility of developing an unique media plan based on previous consumer consumption patterns plotted on pincode based heat maps to target the fence sitting potential customers to induce trial and selected impactful bill boards in traffic direction to ensure high presence on critical routes.
Commenting on the outcome of the campaign, Vamsi Murthy, Associate Director - Brand Marketing- Myntra, commented, “The guiding principle Myntra’s Try on Delivery allows you to get the Top Notch Fashion you always wanted, without any worries of anything going wrong. And that was the expectation from Ecosys OOH. We are glad that team not only eschewed that and delivered a seamless campaign. “
Commenting on the outcome of the campaign, Mangesh Shinde, Managing Partner & Strategic Business Planner commented, “We are glad that we were able to demonstrate our meticulous planning capabilities to the client and were able to execute the campaign in less than 16 hours.”
Commenting on association with the brand, Sujit Banerjee, Director and CEO Ecosys OOH, opined, "We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media planning solutions that challenge the existing rules of the game.We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences.”