Top Story


Home >> Industry Briefing >> Article

Ecosys OOH executes 'Try on Delivery' campaign for Myntra

Font Size   16
Ecosys OOH executes 'Try on Delivery' campaign for Myntra

Myntra recently unleashed an out of home advertising across six cities of the country featuring actors Prateik Babbar  and Ira Dubey for the ‘Try on Delivery’ proposition for Myntra. The fashion aggregator has once again romped in the services of Ecosys OOH.

 The core value proposition of the campaign was ‘SHOP what you Like, TRY where you like, and PAY only if you like the product’ there by inducing trial with the benefit of instant return in case of dislike of the product.

Ecosys OOH yet again took up responsibility of developing an unique media plan based on  previous consumer consumption patterns plotted on pincode based heat maps to target the fence sitting  potential customers to induce trial and  selected impactful bill boards  in traffic  direction   to ensure high presence on critical routes.

Commenting on the outcome of the campaign, Vamsi Murthy, Associate Director - Brand Marketing- Myntra, commented, “The guiding principle Myntra’s Try on Delivery allows you to get the Top Notch Fashion you always wanted, without any worries of anything going wrong. And that was the expectation from Ecosys OOH. We are glad that team not only eschewed that and delivered a seamless campaign. “

Commenting on the outcome of the campaign, Mangesh Shinde, Managing Partner & Strategic Business Planner commented, “We are glad that we were able to demonstrate our meticulous planning capabilities to the client and were able to execute the campaign in less than 16 hours.”

Commenting on association with the brand, Sujit Banerjee, Director and CEO Ecosys OOH, opined, "We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media  planning solutions that challenge the existing rules of the game.We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences.”

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...