The 13th season of Sa Re Ga Ma Pa Little Champs, the renowned television weekend show on Zee Kannada, sees an OOH campaign spreading across 30+ cities covering Karnataka. Ecosys OOH won the campaign rights against other leading adverting agencies and executed the campaign with the highest possible OOH penetration into rural Karnataka besides covering major cities.
With the help of the planning tool ‘SYSTEMAPIT’, the campaign is designed to attract little ones and their parents. The TV show is trying to achieve newness by reaching towns that although account for less population, contribute more numbers in terms of viewership.
Hardik Kapdi, Managing Partner, Ecosys OOH, says that this campaign is a new learning for them as the reach was more into rural or less populated towns of Karnataka. We looked after quality and timely execution of the campaign.
A marketing spokesperson at Zee Kannada opined that this talent hunt show needed to reach the smaller towns where the highest viewership is witnessed. Ecosys OOH took up this challenge and executed the campaign across towns in Karnataka keeping in mind the right TG.
Sujit Banerjee, Founder Director and CEO, Ecosys OOH, says that the approach and strategy towards the campaign have won this business. Moreover, the role of ‘SYSTEMAPIT’ has been pivotal.