Gone are the days when Out of Home was based on gut feel &location preferentiality. New age agencies like Ecosys OOH, is challenging the rules of the game.
In the digital age where technology and data can be effectively used to create accountability and immersive brand experiences, Ecosys OOH, India’s first Digital Out of Home agency, seeks to redefine traditional outdoor with its state of the art planning tools. The agency has commissioned IMRB International to do the Traffic Count Study across 20 cities, thus making them the only stand alone OOH agency in the country to provide ROI in OOH& Ambient environment .
And the results are being seen. After having silently executed high decibel campaigns for prestigious brands like Nissan, Fedex, Zee, Taxi for Sure, China Tourism, Emaar & Jockey, the agency has won two major AoRs , Mahesh Edible Oil Industries Ltd ( read as Saloni Oil) and Khadim India Limited in recently concluded multi agency pitches.
Commenting on the wins, Dinesh Rathore, Director Saloni, said, “We are proud to get associated with Ecosys OOH as our Out of Home media partner, as the agency was able to demonstrate great understanding of markets using robust data & analytics, effective media plan that guaranteed RoI. We were awe struck with technological intervention that invokes engagement and contextual creative ideas that has a great visual narration.”
Mahesh Edible Oil Industries Ltd (brand name - Saloni) is the largest manufacturer of mustard oil in India with 3 manufacturing units. It is a leading name in pure mustard oil segment for last 25 years.
The OOH association with Ecosys comes at a juncture when Mahesh Oil is taking a big leap into the arena of aggressive marketing to take the brand to its next level.
Echoing similar sentiments, Suman Barman Roy, President Khadim India, said “Ecosys OOH seems to have an ace up their sleeve. They brought about a whiff of fresh air, by moving away from location and dealer centric media placements to optimised plan basis unbiased grading and measures visibility, using scientific planning methods. We are delighted to be associated with them.
Commenting on the win, Sujit Banerjee, CEO Ecosys OOH, opined "We are thrilled to be partnering with Khadim & Saloni. Technology is changing the way OOH used to be planned and bought. We are a new age agency and the only agency in the country to give ROI and interface digital to provide brands immersive experiences. We are glad both our clients have seen this and are proud to partner with them in their marketing initiatives"
Launched on December 1, 2015, Ecosys OOH is India’s first Digital OOH agency. It is headquartered in Mumbai, and has a presence in India in cities such as Bengaluru and New Delhi.