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DY Works appoints Ashita Sarin as Senior GM - Marketing

12-April-2012
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DY Works appoints Ashita Sarin as Senior GM - Marketing

DY Works (erstwhile DMA Branding and Yellow Design), India’s oldest and largest brand strategy and brand design firm, has further strengthened its senior leadership team with the appointment of Ashita Sarin as Senior General Manager– Marketing.

Based in Mumbai, Sarin will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa and the Middle East. She has over seven years of client management experience, including a stint at Landor Associates, New York and India, and has worked on brands like Procter & Gamble, American Express, Tata Group, Mahindra & Mahindra, Taj, Cafe Coffee Day, Tata Realty and Infrastructure Ltd, and Hindustan Construction Company, among others.

Announcing the appointment, Alpana Parida, President, DY Works, said, “DY Works has always endeavoured to tread new paths in the world of brand building. Ashita brings to the table vast experience across industries in Indian and international markets. We are confident that with her leadership, DY Works will actively grow new client base and expand our existing relationships in India and abroad.”

On her move to DY Works, Sarin said, “At DY Works, I was struck by the passion to make a difference to customers’ brands. The people and the team that I will work with are extremely enthusiastic. To work with HUL as a customer and to be able to deliver value to them consistently is a challenge as well as a huge opportunity. I look forward to partnering with the clients in understanding Indian consumer behaviour and bring my experience to make the brand building exercise more successful.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.