Top Story


Home >> Industry Briefing >> Article

dna hosts 7th edition of 'dna Auto Show'

Font Size   16
dna hosts 7th edition of 'dna Auto Show'

dna hosted the 7th edition of its property ‘dna Auto Show’ at CIDCO Exhibition Centre, Vashi on May 23 and May 24, 2015. Both the days witnessed overwhelming response from auto lovers across Mumbai. The 7th edition, inaugurated by award winning composer and singer Shankar Mahadevan, saw over 20,000 footfall on both days.

The brands that participated in the auto show were BMW, Mini Cooper, Jaguar, Range Rover, Mercedes Benz, Hyundai, Maruti, Honda, Renault, GM, Toyota and Volkswagen.

Amongst the motorbikes, the brands making their presence felt were Ducati, Harley Davidson, Triumph, DSK Benelli and DSK Hyosung. Apart from cars and bikes, many accessories brands also participated in the event.

Another highlight of the event was two vintage models on display namely 1933 Hudson Phaeton 7-seater Convertible, which happens to be the only surviving car in the World and Buick 1947.

The event saw celebs visiting the show and evincing keen interest in the models displayed. Former Big Boss participant Elli Avram and actor Jay Bhanushali visited the show on both the days.

This time, students from IIT Mumbai and VJTI Institute presented a prototype of automobiles designed by their team.

While, the auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking