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IndustryBriefing DishTV launches Comedy Active service

DishTV launches Comedy Active service

Author | exchange4media News Service | Wednesday, Oct 05,2016 1:28 PM

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DishTV launches Comedy Active service

With a vision to extend fun and entertainment to viewers, DishTV, Asia's largest DTH brand is all set to expand their bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment Ltd., one of India’s leading filmed entertainment content house to launch a new service called “Comedy Active”.

Comedy Active Service, that aims to take the comedy quotient a notch higher, will connect the subscribers to all genres of comedy ranging from comic shows and gags, on the DishTV platform.

Comedy Active offers original content, created especially for this service along with the best of classic comedy television shows like ‘Nukkad’, ‘Ye Jo Hai Zindagi’, and ‘ZabaanSambhalke’. Segmented in two parts, Comedy Active will air content in the form of ‘Classic comedy shows’ and introduced ‘short format comedy shows’.

Comedy Active Service will be packaged as a 24X7, ad free service which will showcase comedy programs throughout the day. Subscribers will get an opportunity to view some of the most classic comedy shows, Bollywood repurposed shows, Spoofs, Gags, Hidden camera pranks and Stand-up comedy, and be delighted by pure light hearted entertainment.

Announcing the new launch Arun Kapoor, Chief Executive Officer, DishTV said, “We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. Laughter is infectious as it binds people together and brings happiness. While there are a lot of channels for a variety of entertainment, there are hardly any that offers uninterrupted content for Comedy. Comedy Active service will provide a single destination for comedy catering to all age groups of viewers at a time convenient to them.  We are happy to announce our partnership with Shemaroo to launch Comedy Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers and strengthen our bond with our patrons.”

Hiren Gada, Director, Shemaroo Entertainment Ltd said, “We are very excited to launch comedy active service with DishTV. There is lack of good comedy content on television platform. Hence Consumers depend on other platforms for such content. This service will fill that gap. With Comedywalas, we plan to establish a one stop destination for every kind of comedy content that has a universal appeal.”

Comedywalas is an initiative by Shemaroo Entertainment Ltd. to bring together high quality Comedy content. Given the fact that comedy is such a universal entertainment genre, Comedywalas’ effort will be to aggregate, produce and curate some highly entertaining and fun programming. Whether through their Videos or Live performances, their vision is to make every Indian laugh.

DishTV is providing free preview of Comedy Active to its subscribers till October 12, 2016 post which DishTV subscribers can avail the service at an introductory price of Rs 39 per month. 

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