Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Discovery kids ramps up the excitement ahead of summer vacations

17-March-2017
Font Size   16
Share
Discovery kids ramps up the excitement ahead of summer vacations

With the summer holidays coming up, Discovery Kids has kick-started the excitement with the launch of brand new series Sheikh Chilli & Friendz and the Angry Birds, amongst other new shows.

After a positive response to its local content offerings including Kisna, Billoo Bhai, and Little Krishna, the channel is committed to bring refreshingly new, clutter-breaking and heart-warming entertainment to millions of its fans across India. Kids can look forward to a summer vacation full of laughter and fun with new series and movies on Discovery Kids.

Sheikh Chilli & Friendz premieres April 2, and will air every afternoon, at 1 pm; Angry Birds premieres May 6, and will air every noon, at 12 pm, only on Discovery Kids.

Sheikh Chilli & Friendz revolves around the adventures of an innocent boy Sheikh Chilli and his friends from Jhunjhun Nagar. Sheikh Chilli is a day-dreaming simpleton who lives with his mother. He has his heart in the right place, but his plans and actions are a source of humour as well as trouble for his friends. He is joined in his adventures by Malika, his smart neighbor and classmate, Bulbul, his talking friend-turned-brother donkey, the pocket-sized dwarf Khatkoo and the enchanting Noorie Djinn, who has come from another planet to fulfilling Sheikh Chilli’s incredible wishes.

Creating trouble for Sheikh Chilli & Friendz is the evil witch Buri, who covets the magical necklace worn by Noorie Djinn so that she can become all-powerful. The friends encounter various other characters through the course of the series, which result in hilarious situations and many laughs.

The franchise was introduced to children on television through a movie aired in 2016 on Discovery Kids. The series has been conceptualized and created based on characters of Lotpot magazine, in partnership with iRealities. Lotpot magazine has been popular with young readers since 1968 and has created many other iconic characters for children.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.