Dhingana, a leading streaming service for Indian music, has appointed Gokul Rajaram, Product Director of Advertising at Facebook and the creator of Google’s AdSense, to its advisory board. Prior to joining Facebook, Rajaram had spent five years as the Product Management Director of Google’s Adsense. He also ran a startup, Chai Labs, that was later bought out by Facebook.
“With already 11 million users across web and mobile, Dhingana is the leading destination online for lovers of Indian music. As we continue our focus on building a product that bests consumer expectation, we have been fortunate to tap into the expertise of some of the best minds in the industry,” said Snehal Shinde, CEO, Dhingana.
“We’re thrilled to have Gokul on board,” said Swapnil Shinde, COO, Dhingana. “Gokul has extensive experience in creating user-friendly and highly profitable experiences for social and mobile platforms.”
On joining Dhingana, Rajaram said, “The music streaming market in India is growing at an unprecedented rate, offering myriad opportunities to consumers and brands. With more than 7 million active users on iOS, Android, BlackBerry, and Nokia devices, Dhingana has also been quick in tapping the huge impact that mobile is making in India.”
Dhingana also announced the launch of its immersive advertising platform and expects it to become a “must buy” for advertisers such as movie production studios, music labels, independent musicians, mobile carriers, and other brands that want to reach a young, engaged global audience. Dhingana is offering a number of ad formats and can help target ads based on factors like music genre, platform, geo-location, and audience demographics. As part of beta testing of the platform, Dhingana ran a campaign for the film ‘Cocktail’, driving 100,000 audio streams of the ad in the first 18 hours, and more than 1 million streams in the first five days.