Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

DESSERTARIANFEST brings the best in desserts in a 3-day fest

27-March-2017
Font Size   16
Share
DESSERTARIANFEST brings the best in desserts in a 3-day fest

Desserts are undoubtedly everyone’s favourites, which is why a huge festival—DESSERTARIANFEST—centered on desserts took place for the very first time in India, in south Delhi, from 24–26 March, 2017.

The three-day fest covered celebration, indulgence, discovery, and deliciousness, while featuring a curated selection of the best sweet treats. Beyond being able to (over) indulge on the best desserts in all of Delhi NCR, the fest featured a special “Dilli6” lane wherein vendors from Purani Dilli served traditional Indian desserts.





There was enough room for technology geeks as well since there were some fun dessert engagements like a tweet café, sling-shot, and a neuro game to win some special sweet treats.

Special appearances were put in by celebrity chefs Marut Sikka, Ritu Dalmia, and Masterchef finalist Mirvaan Vinayak for the tasting sessions. They judged the best desserts in four categories and declared the ‘Master of Desserts’.

The participants included the following and more:

  • The Sweet Jar
  • Touch of London Caffé
  • Dezerfox
  • Zoet Desserts
  • Ave Maria
  • Wafflesome
  • Milk Patisserie
  • Happiness with Icing
  • Yolo 21
  • Dolce Gelato
  • Turquoise Turkish Ice-cream
  • Sweet Sensation
  • Let's Roll
  • Mumbai Central
  • Whisk a Wish
  • Echoes
  • Gourmet Treat
  • House of Goodies
  • Crepes & Waffles
  • Thanda Banta
  • Candywala
  • Slurpy's

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.