Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Dentsu Aegis Network reaches out to 2,000 kids on 'One Day For Change'

19-May-2017
Font Size   16
Share
Dentsu Aegis Network reaches out to 2,000 kids on 'One Day For Change'

Dentsu Aegis Network’s CSR initiative ‘One Day For Change’, witnessed 1,750 employees engage with 2,000 children to execute the project, ‘Tools For School’. Now in its fourth edition, the CSR initiative was conducted across all Dentsu Aegis Network offices in India including Mumbai, New Delhi, Bangalore, Kolkata, Chennai and Kochi.

One Day For Change is an annual social commitment by the Dentsu Aegis Network, where employees from each of the country’s offices are encouraged to go out and volunteer the same day. Incidentally, Dentsu Aegis Network recently launched its CSR advisory, Indeed, to facilitate corporate investments by companies in Corporate Social Responsibly, through insights and a brand-led approach.

With a focus to empower underprivileged children across the country, this year’s ‘Tools For School’ project centred its efforts on education. Thereby, it tied up with 13 NGOs in an attempt to provide school kits such as note books, lunch boxes, water bottles and other amenities which directly and indirectly impact a child’s education.

Commenting on the initiative, Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network said, “A significant number of children in the primary years drop out of school and the chief reasons are poverty and accessibility. Therefore, this year, for our One Day For Change, we decided to focus on education. After all, no country can move forward unless it is 100% literate. We partnered with Bitgiving to raise funds to utilise for our project, Tools For School.”

Last year, over 1500 company employees volunteered in India, contributing 6,000 staff hours. While the final numbers are still trickling in, it is estimated that in 2017 in India, 1,750 employees volunteered over 5,000 staff hours for the ODFC initiative.

Last year, over 6,100 staff across the APAC region participated in One Day for Change, contributing over 29,000 hours of their time to local communities under the theme ‘Champions for Children’.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends