Delhi Press’s Grihshobha will be one of the key partners in powering content for Google’s Helping Women Get Online initiative portal.
With eight language editions, the magazine will serve content in multiple languages in order to provide women with latest information they need to make internet more relevant for them. Besides offering content for desktop, tablet, and mobile readership through HWGO channels, Grihshobha will also run tutorials on how to use Internet in its magazine editions as part of this initiative.
India is one of the few countries in the world where the Internet users ratio is skewed towards the male population, with only 28.5 per cent women using the Internet across urban and rural India (Source: I-cube data, October 2015). Studies have shown that women who are not online, feel that they’re being left behind by technology as they see education and technology as key drivers for success.
Commenting on the partnership, Anant Nath, Director, Delhi Press said, “While Internet penetration has been growing exponentially in the country, there is dearth of the meaningful content in Indian languages. There is ample potential to make Internet more relevant for Indian women by shaping it as a medium for personal and professional development, and in a manner that it doesn’t remain confined to merely offering discounts for shopping. This is where HWGO and Grihshobha share a common philosophy, that of empowering women in India with information.”
With an aim to empower women and overcome the gender gap, Google’s HWGO initiative has so far engaged over a million Indian women and helped to learn about the Internet and its benefits in their day-to-day life.