Top Story


Home >> Industry Briefing >> Article

Delhi Assembly polls: Zee News survey predicts close fight between BJP and AAP

Font Size   16
Delhi Assembly polls: Zee News survey predicts close fight between BJP and AAP

With only two days left for voting in Delhi, Zee News conducted a survey on the Delhi assembly elections.

The survey covered all 70 assembly constituencies in the state. A total of 1,512 respondents (50 per cent men and 50 per cent women) were questioned. Initially, the mood of Delhi’s voters seemed to be in the favour of the Bharatiya Janata Party (BJP). 

According to the survey conducted for Zee Media by TALEEM Research Foundation, the mood has swung largely in favour of Arvind Kejriwal, with 42.3 per cent of the respondents supporting the Aam Aadmi Party (AAP) convener as the Delhi Chief Minister. BJP candidate Kiran Bedi comes second with 40.3 per cent respondents, favouring her. However, BJP is still ahead of AAP when it comes to government formation.

At present, in the 70-member Assembly, the BJP and its ally Shiromani Akali Dal (SAD) have 29 MLAs, down from 32 after its legislators Harsh Vardhan, Ramesh Bidhuri and Pravesh Verma were elected to the Lok Sabha. AAP has 27 members, while the Congress has eight. 

The findings of the survey conducted today show the BJP getting 32-36 seats, and AAP giving tough fight to the saffron party with 30-34 seats. According to the findings, the Congress might win 3-5 seats.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business