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IndustryBriefing DDB Mudra Delhi beefs up creative team with 2 new hires

DDB Mudra Delhi beefs up creative team with 2 new hires

Author | exchange4media News Service | Tuesday, Nov 06,2012 7:46 PM

DDB Mudra Delhi beefs up creative team with 2 new hires

DDB Mudra Delhi has appointed Mahesh Parab and Talha Bin Mohsin as Executive Creative Directors. They will report to Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group and will lead the creative teams of all of DDB Mudra Delhi’s clients, including Wrigley, India Yamaha Motor, Dhara and Dabur, to name a few.

Both Parab and Mohsin have joined DDB Mudra Group from McCann Erickson, Mumbai, where they were Creative Directors. With over 13 years of experience, Parab has worked on brands such as Vaseline, Hanes, Siemens, Amul, Lakme and Liril, among others.

For Mohsin, this will be his second stint with DDB Mudra Group (formerly Mudra Communications). With a decade of experience in the advertising field, Mohsin has worked on brands such as Coca-Cola, Schneider Electric, Philips Lighting, National Geographic Channel, Parachute Hair Oil and Kwality Walls, to name a few. He has won several international awards at Cannes Lions, Spikes Asia, New York Festival and AdFest.

Commenting on the new appointments, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “Both Talha and Mahesh have that rare combination of outstanding creativity and strategic thinking. Delhi is an extremely important market and we are very excited to have this formidable team lead our creative force in New Delhi. Bill Bernbach once said, ‘The difference between the forgettable and the enduring is artistry’. I’m sure with their artistry, Talha and Mahesh will create work that will soon take DDB Mudra New Delhi to new heights.”

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