DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi, and Saurashtra Samachar, recently organised a large Pagdi tying contest, inviting advertising and media agencies to compete head-on against other agencies.
The competition was held on February 9, 10 and 13, across select agencies in Mumbai, Delhi and Bangalore. The competition was part of Dainik Bhaskar’s 20th year anniversary celebrations in Rajasthan. Commenting on the competition, Kaacon Sethi, Chief Corporate Marketing Officer, DBCL said, “The first day of the inter-agency Rajasthani pagdi tying competition saw over 80 per cent participation from planners, buyers, and executives across media agencies. The response has been overwhelming. I take this opportunity to thank all our associates who have played an integral role in our success and growth in Rajasthan, and extend our deepest gratitude to participants across agencies in Mumbai, Delhi, and Bangalore, who have come together and taken the challenge head-on.”