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IndustryBriefing DB Digital is second largest digital media group in India: ComScore Ratings

DB Digital is second largest digital media group in India: ComScore Ratings

Author | exchange4media News Service | Thursday, Jan 05,2017 3:29 PM

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DB Digital is second largest digital media group in India: ComScore Ratings

DB Corp Limited (DBCL), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, announced today that ComScore Ratings of November 2016 have revealed DB Digital is the second largest Digital Media Group in India.

Bhaskar Group dominates in the second position with 1.02 billion Page Views. Across all digital properties demonstrating steady growth, Unique Visitors has risen by 124% YOY to 33.4 million in November 2016 from 14.9 million in November 2015 and Page Views grew by 228% YOY to 1.02 billion for the month of November 2016 from 312 million in November 2015.

DB Digital’s improving operational performance driven by various advertising monetization efforts, hyper-local news and content coverage and exciting audience activation are also translating into better revenue growth for the business.

 Amongst individual sites, www.dainikbhaskar.com continues at the second place as the second largest news site in India with 820 million Page Views (WAP and web pages viewed).

Pawan Agarwal, Dy. Managing Director, DB Corp, said, “There could not have been a better start to the new year. DB Digital’s acknowledgement as the second largest digital group is a reflection of our total commitment to our vision to create the most preferred destination for content by leveraging the digital revolution taking place in India. Our strategy has centred on ensuring that our digital content and all our platforms are consistently evolving to ensure stronger audience engagement through news coverage across over 800 cities. We are also working hard to create efficient monetization models to boost our profitability structures. Our mobile focus since the past two years has yielded very encouraging results and we believe that through DB Digital’s differentiated WAP and web enabled properties, there’s tremendous potential to be capitalised, considering that the digital market in India is still at a nascent stage.”

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