Dainikbhaskar.com launched its brand anthem as an audio-visual extension of its brand campaign ‘Janiye Abhi’.
The anthem highlights the campaign's tagline, ‘Abhi’ that sets to create brand connectivity. The anthem describes the gamut of news that dainikbhaskar.com serves to its readers covering politics, sports, finance, religion, fashion and entertainment.
The piece was sung by Siddharth Shankar Mahadevan, of Zinda fame, son of the renowned artist Shankar Mahadevan. The singer said, “It was a great experience singing the song. The lyrics are very motivational. The word ‘Abhi’ will make you do something instantly. I think everyone will connect with the song especially the youth. I love the song personally because it's rock.”
The anthem was launched by actors Irrfan Khan and Konkona Sen on October 03, and is being promoted across all social and online platforms of the brand. The anthem will soon be available as a ring tone across various mobile operators.
Talking about the launch of the brand anthem, Gyan Gupta, CEO, DB Digital, said, “This is probably the first time that any news website has come up with a brand anthem like this. Dainikbhaskar.com, as the No. 1 Hindi online player has always believed in leading by example. Now, with this brand anthem, we are set to create another benchmark in the industry.”
Adding to this, Kunaal Bhardwaj, Marketing Head, DB Digital, said, “Music is in the DNA of this country. Whether we want to express happiness, or love, or sadness or motivate someone, music plays an intrinsic role in influencing our moods and actions. To take our core brand thought, Janiye Abhi to a wider audience, making them aware of the power of digital to quench their thirst of knowledge, we decided to create this anthem. The final outcome has been great. Now, we are eagerly looking forward to seeing the response from our readers and hoping for an overwhelming response.”