Dainik Jagran, one of India’s largest circulated and read dailies, wins big at DMA Asia CreateEffect Awards. It has won five awards: 2 gold, 2 silver and a Leader Certificate award for its exemplary campaigns carried under various categories.
DMAi Effectiveness Awards are instituted for the recognition of marketing excellence and celebration of result-oriented marketing campaigns. These are campaigns that are well thought, razor sharp and perfectly executed that help brands enhance customer lifetime value to step forward. The DMA Asia CREATEFFECT Awards are affiliated to International ECHO Awards.
Dainik Jagran has bagged one Gold and one Silver for ‘Mission 1000 Ton, Patna’, a CSR campaign by Dainik Jagran on a newspaper on a mission to restore the city's pride.
‘Yuva Sampadak’, a campaign on Crowdsourcing Imagination to Create the Newspaper for the Future by the Future and ‘Shashakt Naari Samriddh Samaj’ bagged one silver each. Dainik Jagran’s ‘Bharat Raksha Parv’, a campaign on getting a nation to respect its Armed forces, bagged the DMA Asia Leader certificate.
Dainik Jagran’s award tally is now 71 since April 2017, the highest by any Indian newspaper so far this year.
On this remarkable win, Basant Rathore, Sr VP – Strategy, Brand & Business Development, Jagran Prakashan said, “We are immensely happy at this occasion and hope that the winning run continues. Presented with ‘DMA Asia CreateEffect Awards’ is an honour for our brand and we accept it with all humility and great responsibility. We believe that brands can drive great engagement from media titles that go beyond just numbers, and engage strongly with their audiences.”