Hindi News Website, DainikBhaskar.com has launched its new brand campaign ‘Jano Khabron Se Zyada’. Embracing the success of last year’s campaign 'Janiye Abhi', which was about offering news to the readers at their fingertips anywhere anytime, this year the brand takes one more step towards empowering its readers by giving them more than just news. Dainik Bhaskar group sites have recently achieved the milestone of 70 million UVs, with 50 million only on Dainik Bhaskar.com, the brand is setting new benchmarks one after another in the Hindi News genre.
With the catch line ‘Log Unhein Mante Hain Jo Khabron Se Zyada Jante Hain’, it shows the power of knowledge. Commenting on the launch, Kunaal Bhardwaj, Marketing Head, DB Digital, said, “We conducted a research across our key markets with the objective to find the need gap, understand the reader’s behaviour and psyche to define what we have to offer to our readers, as a brand. Riding upon our strength in news offering, we came up with the proposition - ‘Jano Khabron Se Zyada’. We are taking aids of all traditional marketing tools like Digital, Print, Radio and also focusing on brand and event associations to promote the campaign at large.”
Some of the biggest Bollywood stars have come together to stand by the brand’s philosophy ‘Jano Khabron Se Zyada’.