DB Corp Limited (DBCL) has announced that its flagship publication Dainik Bhaskar has been voted the Most Trusted Brand in the category of Hindi newspaper, revealed by the Brand Trust Report India study 2015. TRA is the publisher of The Brand Trust Report and India's Most Attractive Brands. TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. It conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behavior. This year’s report has been mined from 3 million data points collected through a primary research conducted across 16 Indian cities and is a result of more than 15,000 hours of fieldwork, resulting in nearly 20,000 unique brands. Some leading brands which have been associated with the report are IDBI BANK,UTI Mutual Fund, Mahindra & Mahindra, American Express, LG, TATA MOTORS, ZEE, Bharat Matrimony, Panasonic, Discovery Channel, NDTV, DELL, Hewlett Packard, Titan, ICICI Prudential, IIFL, etc.
Commenting on the development Pradeep Dwivedi, Chief Corporate Sales and Marketing Officer, Dainik Bhaskar said, “This development is reflective of our editorial philosophy and journalistic approach that is focused on the reader - kendra mein pathak through our commitment to bring unbiased, local news to our readers. Our editorial approach of differentiated and knowledge based content also connects us to our readers in a unique affinity model. In this hyper-dynamic environment, Dainik Bhaskar Group has harnessed its strengths in a way that has leveraged traditional as well as new age digital media, to empower readers with the latest information, wherever they are, and is hence highly valued by all our stakeholders. At Dainik Bhaskar Group, Our ‘UnMetro – The markets driving India’ initiative has become the fountainhead of our strategic thinking that continues to unleash the true potential of cities beyond metros.
Commenting on the development Kaacon Sethi, Chief Marketing Officer, Dainik Bhaskar said, “Trust is key to our business. It is at the epicenter of who we are as a brand. Our readers have made us an integral part of their lives. We have earned their trust through consistent brand experiences. This is the single most essential factor that connects us to our readers. I am delighted that our readers and associates have reciprocated by choosing us at their most trusted newspaper brand.’