Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

CP Plus launches brand recall OOH campaign in Delhi

16-September-2016
Font Size   16
CP Plus launches brand recall OOH campaign in Delhi

CP Plus has recently launched a  brand recall OOH campaign- ‘ Upparwala Sab Dekh Raha hai’.

CP Plus have once again exclusively tied up with JCDecaux in order to run their brand recall campaign in Delhi. Targeting the mass market, besides the government agencies, corporates and HNIs,CP Plus is advertising through JCDecaux networks in Delhi maximizing the reach and frequency of their communication.

On running the recall campaign, Yogesh B Dutta, COO, Aditya Infotech (parent company of CP Plus) said, “CP PLUS is pleased to be associated with JCDecaux. The next phase of campaign that we have initiated with JCDecaux within a space of just 1 year shows the tremendous faith we have in their media. The professionalism exhibited by the teams is commendable. JCDecaux CityLights on strategic locations have proven to be highly beneficial to us.”   

Olivier Heroguelle, JCDecaux, India MD said, “It’s highly satisfying to be partnered with advertisers like CP Plus who reap direct and immediate benefits from their repeated communications on our media. They continuously rely on our networksto be the most efficient way to communicate in Delhi.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign