CP Plus has recently launched a brand recall OOH campaign- ‘ Upparwala Sab Dekh Raha hai’.
CP Plus have once again exclusively tied up with JCDecaux in order to run their brand recall campaign in Delhi. Targeting the mass market, besides the government agencies, corporates and HNIs,CP Plus is advertising through JCDecaux networks in Delhi maximizing the reach and frequency of their communication.
On running the recall campaign, Yogesh B Dutta, COO, Aditya Infotech (parent company of CP Plus) said, “CP PLUS is pleased to be associated with JCDecaux. The next phase of campaign that we have initiated with JCDecaux within a space of just 1 year shows the tremendous faith we have in their media. The professionalism exhibited by the teams is commendable. JCDecaux CityLights on strategic locations have proven to be highly beneficial to us.”
Olivier Heroguelle, JCDecaux, India MD said, “It’s highly satisfying to be partnered with advertisers like CP Plus who reap direct and immediate benefits from their repeated communications on our media. They continuously rely on our networksto be the most efficient way to communicate in Delhi.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking