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IndustryBriefing CP Plus launches brand recall OOH campaign in Delhi

CP Plus launches brand recall OOH campaign in Delhi

Author | exchange4media News Service | Friday, Sep 16,2016 5:45 PM

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CP Plus launches brand recall OOH campaign in Delhi

CP Plus has recently launched a  brand recall OOH campaign- ‘ Upparwala Sab Dekh Raha hai’.

CP Plus have once again exclusively tied up with JCDecaux in order to run their brand recall campaign in Delhi. Targeting the mass market, besides the government agencies, corporates and HNIs,CP Plus is advertising through JCDecaux networks in Delhi maximizing the reach and frequency of their communication.

On running the recall campaign, Yogesh B Dutta, COO, Aditya Infotech (parent company of CP Plus) said, “CP PLUS is pleased to be associated with JCDecaux. The next phase of campaign that we have initiated with JCDecaux within a space of just 1 year shows the tremendous faith we have in their media. The professionalism exhibited by the teams is commendable. JCDecaux CityLights on strategic locations have proven to be highly beneficial to us.”   

Olivier Heroguelle, JCDecaux, India MD said, “It’s highly satisfying to be partnered with advertisers like CP Plus who reap direct and immediate benefits from their repeated communications on our media. They continuously rely on our networksto be the most efficient way to communicate in Delhi.”

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