IndustryBriefing Coverfox.com launches #GiftOfInsurance campaign this Diwali

Coverfox.com launches #GiftOfInsurance campaign this Diwali

Author | exchange4media News Service | Thursday, Oct 27,2016 12:33 PM

Coverfox.com launches #GiftOfInsurance campaign this Diwali

Online insurance portal- Coverfox.com has announced the launch of #GiftOfInsurance campaign to make this Diwali a festival about saying ‘Thank you’ to all those people who simplify our lives.

 The campaign is designed to spread awareness amongst people whose life would not run smoothly without their trusted companions - a househelp, chauffeur, security guard, cleaner, cook, garbage man to name a few. The intent is to encourage people to make a significant difference in the lives of people who usually lack the awareness and proper education to buy insurance for themselves. The idea is to sensitise people about the need of having a proper insurance cover to secure themselves against an unforeseen medical emergency. The campaign is currently live on Facebook and Twitter for a wider reach.

At Coverfox, the employees cameup with a unique idea ‘to initiate the uninitiated’ to the concept of health insurance. This broadly means to enable our trusted companions to understand the benefits of having a health insurance cover to deal with a period of exigency. It also means helping them identify the possible emergencies that could impact them anytime, guiding them in choosing a suitable insurance plan, and if possible, support them through paperwork, counselling or even financially.

Jaimit Doshi, Chief Marketing Officer, Coverfox.com said, “A fraction of 1.3 billion population of India is aware of the concept of insurance in India. You and I might know the benefits of buying a proper insurance cover for ourselves and our family. But what about those who don’t? So let’s take a pledge to educate someone who has simplified your life but is lacking a simple affordable insurance to cover their back in the time of crisis.”He further said, “If you need any help or want to get your friends to know the concept, our insurance experts are just a call away. Wishing everyone a Healthy, Happy and Safe Diwali!”

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