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IndustryBriefing comScore reports key online activity in News Information category in India for Apr 17

comScore reports key online activity in News Information category in India for Apr 17

Author | exchange4media News Service | Thursday, Jun 22,2017 12:54 PM

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comScore reports key online activity in News Information category in India for Apr 17

comScore on Thursday released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017. The service combines data from desktop and mobile consumer panels with data from the comScore census network, providing an unduplicated, persons-based measurement of total digital reach across desktops, smartphones and tablets. This release follows the recent launch of MMX Multi-Platform, along with major enhancements to Mobile Metrix in India, with the introduction of mobile consumer panel data.

Top 15 News/Information Entities from Desktop Computers and Mobile Devices in India

According to MMX Multi-Platform, 84% of India’s Total Digital Population accessed News/Information digital content in April 2017. Thirteen per cent of News/Information visitors/viewers accessed the content from both desktop and mobile platforms, while 79% accessed exclusively via mobile devices.

The Times Of India Sites ranked #1 overall with 69 million unique visitors/viewers, followed by India Today Group with 54 million and India.com sites with 41 million. In the top 15 ranking, more than half of the time spent on News/Information digital content is via mobile devices, with The Times Of India Sites having the highest engagement at 44% of total minutes for the category.

Top 15 News/Information Entities from Desktop Computers and Mobile Devices in India
April 2017
Total India – Age 6+ on Desktop and Age 18+ on Mobile
Source: comScore MMX Multi-Platform
Rank Entity Total Unique Visitors/Viewers (000) Total Minutes (MM)
Total Digital Population Desktop Mobile Total Digital Population Desktop Mobile
Total Internet: Total Audience 200,821 59,317 169,247 560,364 73,235 487,129
News/Information 168,738 35,574 154,868 17,130 2,932 14,198
1 The Times Of India Sites 69,469 12,951 62,531 6,859 628 6,231
2 India Today Group 53,684 10,209 48,234 881 105 776
3 India.com Sites 40,673 8,606 35,416 808 116 692
4 The Indian Express Group 39,853 5,907 36,638 409 64 345
5 HT Media Ltd 37,751 6,579 33,929 407 64 343
6 NDTV 37,534 8,275 32,603 1,047 133 914
7 Jagran Sites 32,037 3,541 29,926 554 124 430
8 Bhaskar Group Sites 31,585 3,055 29,927 1,068 249 819
9 ONEINDIA.COM Sites 22,233 4,649 19,315 479 233 245
10 AMARUJALA.COM 21,685 1,269 21,062 317 45 272
11 ABP News Network 21,259 1,711 20,072 344 47 296
12 Patrika Group 20,476 893 19,937 166 7 158
13 News 18 19,416 4,980 16,168 326 67 259
14 FIRSTPOST.COM 11,598 3,754 8,862 127 58 69
15 The Economic Times 11,251 4,087 8,334 457 222 235

Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in India

In April 2017, 92% of the 25–34 age group in India visited/viewed News/Information digital content, the highest reach among other age groups, compared to 76% for persons aged 45 and above.
Males spent more time on News/Information digital content, contributing to 79% of total minutes for the category, with 85% of that time accessed via mobile devices. The 15–24 demographic spent the most time on News/Information content, representing 40% of total minutes for the category, with males consuming 80% of the total minutes and females at 20%.

 

 

Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in India
April 2017
Total India – Age 6+ on Desktop and Age 18+ on Mobile
Source: comScore MMX Multi-Platform
Target Audience Group/Target Audience % Reach Total Minutes (MM)
Total Digital Population Desktop Mobile Total Digital Population Desktop Mobile
News/Information: Total Audience 84.0 60.0 91.5 17,130 2,932 14,198
Persons - Age
    Persons: 6-14 28.2 28.2   46 46  
    Persons: 15-24 88.9 66.3 91.8 6,859 834 6,025
    Persons: 25-34 91.5 66.4 93.3 5,532 834 4,699
    Persons: 35-44 80.9 65.3 89.1 2,293 584 1,709
    Persons: 45+ 75.5 63.6 88.9 2,399 634 1,765
Males - Age
    All Males 89.3 65.9 92.1 13,517 2,047 11,471
    Males: 6-14 30.0 30.0   17 17  
    Males: 15-24 94.5 67.6 94.9 5,515 587 4,928
    Males: 25-34 94.2 68.7 93.1 4,790 664 4,126
    Males: 35-44 78.6 67.5 85.4 1,629 399 1,230
    Males: 45+ 77.7 67.6 88.7 1,566 380 1,186
Females - Age
    All Females 73.8 53.2 90.1 3,613 885 2,727
    Females: 6-14 27.7 27.7   29 29  
    Females: 15-24 76.6 64.3 84.6 1,344 247 1,097
    Females: 25-34 83.6 61.3 94.1 742 170 572
    Females: 35-44 84.8 62.1 95.8 664 186 478
    Females: 45+ 72.9 60.2 89.2 833 254 579

 

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