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comScore reports key online activity in News Information category in India for Apr 17

22-June-2017
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comScore reports key online activity in News Information category in India for Apr 17


comScore on Thursday released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017. The service combines data from desktop and mobile consumer panels with data from the comScore census network, providing an unduplicated, persons-based measurement of total digital reach across desktops, smartphones and tablets. This release follows the recent launch of MMX Multi-Platform, along with major enhancements to Mobile Metrix in India, with the introduction of mobile consumer panel data.


Top 15 News/Information Entities from Desktop Computers and Mobile Devices in India


According to MMX Multi-Platform, 84% of India’s Total Digital Population accessed News/Information digital content in April 2017. Thirteen per cent of News/Information visitors/viewers accessed the content from both desktop and mobile platforms, while 79% accessed exclusively via mobile devices.


The Times Of India Sites ranked #1 overall with 69 million unique visitors/viewers, followed by India Today Group with 54 million and India.com sites with 41 million. In the top 15 ranking, more than half of the time spent on News/Information digital content is via mobile devices, with The Times Of India Sites having the highest engagement at 44% of total minutes for the category.































































































































































































Top 15 News/Information Entities from Desktop Computers and Mobile Devices in India

April 2017

Total India – Age 6+ on Desktop and Age 18+ on Mobile

Source: comScore MMX Multi-Platform

Rank

Entity

Total Unique Visitors/Viewers (000)

Total Minutes (MM)

Total Digital Population

Desktop

Mobile

Total Digital Population

Desktop

Mobile

Total Internet: Total Audience

200,821

59,317

169,247

560,364

73,235

487,129

News/Information

168,738

35,574

154,868

17,130

2,932

14,198

1

The Times Of India Sites

69,469

12,951

62,531

6,859

628

6,231

2

India Today Group

53,684

10,209

48,234

881

105

776

3

India.com Sites

40,673

8,606

35,416

808

116

692

4

The Indian Express Group

39,853

5,907

36,638

409

64

345

5

HT Media Ltd

37,751

6,579

33,929

407

64

343

6

NDTV

37,534

8,275

32,603

1,047

133

914

7

Jagran Sites

32,037

3,541

29,926

554

124

430

8

Bhaskar Group Sites

31,585

3,055

29,927

1,068

249

819

9

ONEINDIA.COM Sites

22,233

4,649

19,315

479

233

245

10

AMARUJALA.COM

21,685

1,269

21,062

317

45

272

11

ABP News Network

21,259

1,711

20,072

344

47

296

12

Patrika Group

20,476

893

19,937

166

7

158

13

News 18

19,416

4,980

16,168

326

67

259

14

FIRSTPOST.COM

11,598

3,754

8,862

127

58

69

15

The Economic Times

11,251

4,087

8,334

457

222

235


Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in India


In April 2017, 92% of the 25–34 age group in India visited/viewed News/Information digital content, the highest reach among other age groups, compared to 76% for persons aged 45 and above.

Males spent more time on News/Information digital content, contributing to 79% of total minutes for the category, with 85% of that time accessed via mobile devices. The 15–24 demographic spent the most time on News/Information content, representing 40% of total minutes for the category, with males consuming 80% of the total minutes and females at 20%.


 


 


 


 




 


 


 


 



































































































































































































Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in India

April 2017

Total India – Age 6+ on Desktop and Age 18+ on Mobile

Source: comScore MMX Multi-Platform

Target Audience Group/Target Audience

% Reach

Total Minutes (MM)

Total Digital Population

Desktop

Mobile

Total Digital Population

Desktop

Mobile

News/Information: Total Audience

84.0

60.0

91.5

17,130

2,932

14,198

Persons - Age

    Persons: 6-14

28.2

28.2

 

46

46

 

    Persons: 15-24

88.9

66.3

91.8

6,859

834

6,025

    Persons: 25-34

91.5

66.4

93.3

5,532

834

4,699

    Persons: 35-44

80.9

65.3

89.1

2,293

584

1,709

    Persons: 45+

75.5

63.6

88.9

2,399

634

1,765

Males - Age

    All Males

89.3

65.9

92.1

13,517

2,047

11,471

    Males: 6-14

30.0

30.0

 

17

17

 

    Males: 15-24

94.5

67.6

94.9

5,515

587

4,928

    Males: 25-34

94.2

68.7

93.1

4,790

664

4,126

    Males: 35-44

78.6

67.5

85.4

1,629

399

1,230

    Males: 45+

77.7

67.6

88.7

1,566

380

1,186

Females - Age

    All Females

73.8

53.2

90.1

3,613

885

2,727

    Females: 6-14

27.7

27.7

 

29

29

 

    Females: 15-24

76.6

64.3

84.6

1,344

247

1,097

    Females: 25-34

83.6

61.3

94.1

742

170

572

    Females: 35-44

84.8

62.1

95.8

664

186

478

    Females: 45+

72.9

60.2

89.2

833

254

579

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