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IndustryBriefing Comedy Central launches homegrown show – ‘Challenge Accepted’

Comedy Central launches homegrown show – ‘Challenge Accepted’

Author | exchange4media News Service | Thursday, Jan 14,2016 10:25 AM

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Comedy Central launches homegrown show – ‘Challenge Accepted’

Comedy Central has announced a new comedy show ‘Challenge Accepted’ to be hosted by Cyrus Sahukar. The all new show will showcase a dare-based fight to the finish between five contestants competing for a grand prize. The show will premiere on January 30 at 8.30pm.

Ferzad Palia, EVP, Viacom18 and Head, English and Youth Entertainment said, “The success of shows such as ‘Impractical Jokers’, ‘Key & Peele’ and ‘Whose Line Is It Anyway’ in India have proved that our viewers have an appetite for differentiated Comedy content. Taking a step closer towards home, we are excited to bring to the audience, Challenge Accepted a prank-comedy that features home-grown comedians. Viewers are in for a visual treat watching Cyrus challenge these contestants with weird, wild & unexpected dares.”

Sahukar on his association with the show said, “Getting anyone to do anything I want, has been a life time challenge. Hence, with a show like this, it has been an emotional fantasy come true. The show has been great fun shooting and as expected, quite often, the unexpected has happened.”

The show will be supported by a 360 degree marketing and digital campaign through on-ground and radio partnership.

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