Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Comedy Central launches homegrown show – ‘Challenge Accepted’

14-January-2016
Font Size   16
Share
Comedy Central launches homegrown show – ‘Challenge Accepted’

Comedy Central has announced a new comedy show ‘Challenge Accepted’ to be hosted by Cyrus Sahukar. The all new show will showcase a dare-based fight to the finish between five contestants competing for a grand prize. The show will premiere on January 30 at 8.30pm.

Ferzad Palia, EVP, Viacom18 and Head, English and Youth Entertainment said, “The success of shows such as ‘Impractical Jokers’, ‘Key & Peele’ and ‘Whose Line Is It Anyway’ in India have proved that our viewers have an appetite for differentiated Comedy content. Taking a step closer towards home, we are excited to bring to the audience, Challenge Accepted a prank-comedy that features home-grown comedians. Viewers are in for a visual treat watching Cyrus challenge these contestants with weird, wild & unexpected dares.”

Sahukar on his association with the show said, “Getting anyone to do anything I want, has been a life time challenge. Hence, with a show like this, it has been an emotional fantasy come true. The show has been great fun shooting and as expected, quite often, the unexpected has happened.”

The show will be supported by a 360 degree marketing and digital campaign through on-ground and radio partnership.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group